AURELIA
EST. 2015 · JAKARTA · SINGAPORE

We Craft

Brands That

Matter.

A brand consultancy for companies that understand the difference between being seen and being remembered.

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I.

Selected
Work

06 Projects
01 Aurelia Group
01

Aurelia
Group

Brand Identity · Strategy · Digital

Crafting a refined presence for a modern luxury holding company.

View Project
02 Noir Atelier
02

Noir
Atelier

Branding · Editorial · Web

A contemporary identity system rooted in timeless editorial design.

View Project
Velour Maison
03
Featured

Velour
Maison

Luxury · Identity · Campaign
View Project
2024
Sable Studio
04
Sable Studio
Identity · Print
Lumière Co.
05
Lumière Co.
Branding · Web
Objet Rare
06
Objet Rare
Editorial · Digital
View All Work
Six Curated Projects
II.

Clientele

We are selective about the partnerships we enter. These are the brands we are proud to have shaped.

Aurelia
Velour · Noir Atelier
Maison Élan
Orvane Cire Studio Lumé
Atelier Verre
A selection of clients, 2018–present
III.
Our Philosophy
“Restraint is the most powerful design decision.”
— Founder Name, Creative Director
01

Clarity Over Complexity

We believe the most powerful brands communicate with precision and intent. By removing the unnecessary, we reveal what truly matters—allowing ideas to resonate with clarity and confidence across every touchpoint.

02

Longevity Over Trend

Trends fade, but thoughtful design endures. We craft identities that remain relevant over time, grounded in strategy and built to evolve gracefully without losing their essence.

03

Story Before Aesthetic

Every brand begins with a narrative. We uncover and articulate that story before translating it into visual form—ensuring every aesthetic decision is meaningful, intentional, and deeply connected.

IV.

What We
Offer

We do not offer packages. We offer outcomes.

01

Brand Strategy & Positioning

We excavate what makes you distinct, then architect a strategic platform that gives your brand unwavering direction — across every market, medium, and moment.

Discovery
Concept
Refinement
Delivery
Research Insights Positioning
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02

Visual Identity Design

A visual language built to carry weight. We create identity systems that feel inevitable — as if they could only ever have belonged to you.

Discovery
Concept
Refinement
Delivery
Logo Colour Typography
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03

Brand Language & Naming

Words are the first thing most people encounter. We craft naming architectures and verbal identities that are as considered as any visual element.

Discovery
Concept
Refinement
Delivery
Naming Tone of Voice Copy
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04

Digital Brand Expression

Your digital presence translated with fidelity. We design and build digital experiences where brand integrity is never sacrificed for interface convention.

Discovery
Concept
Refinement
Delivery
Web Motion UI Systems
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05

Brand Governance & Guidelines

The work does not end at delivery. We produce governance frameworks and living guidelines that empower your teams to extend the brand with confidence.

Discovery
Concept
Refinement
Delivery
Systems Guidelines Toolkits
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06

Rebranding & Evolution

For brands at an inflection point. We manage the complexity of transformation — honouring what exists while making space for what needs to become.

Discovery
Concept
Refinement
Delivery
Audit Strategy Transition
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All engagements begin with a discovery conversation.
Minimum project value: USD 25,000.

V.

Words from Our Partners

Their ability to distill complexity into clarity transformed not just our brand, but how we think as a company.

ALEXANDER REED
Chief Executive Officer, Aurelia Group

What they delivered was not design—it was a strategic advantage that continues to compound over time.

EMILIA NOIR
Founder, Noir Atelier

Every decision felt intentional, restrained, and deeply aligned with who we are and where we are going.

JULIEN MOREAU
Creative Director, Maison Élan
As seen in
VI.

Let’s Create Something

That Lasts.

We take on a limited number of projects each year. If you believe your brand deserves more than it currently communicates, we would like to hear from you.

We respond to all serious enquiries within 48 hours.